MEDINIT TRADE FAIR, OMAN
A dozen or so companies from the Treviso area, coordinated by Confartigianato (labour organisation of the crafts sector) Treviso, participated in the Medini sector of the IDF Expo in Muscat, capital of the Sultanate of Oman. An important international trade fair for home interiors, interior design, furniture and finishings. This professional delegation from Treviso included companies which manufacture wrought iron products, lighting, artistic mosaics and finishings, stucco and plasters, resin flooring and furnishing. A positive experience for each and every one of them. Arabic markets are particularly attracted to the quality and exclusivity of Italian products, especially high-end, exclusive craftsmanship. In addition to this, Oman’s government is pursuing a policy of extensive development which over the next five years shall lead to the investment of 45 billion dollars in infrastructure projects, particularly in the residential and tourist construction sectors, for the creation of new and interesting market spaces, also for Italian companies.
FAOMA: LUXURY INTERIOR DESIGNER
Creative genius, tailor-made design, attention to the smallest of details, excellence through the selection of raw materials and finishings, Italian style, coupled with organisational flexibility and the ability to promote dialogue between numerous suppliers. All this for the highest of quality and positioning in the luxury segment.
Faoma’s business eschews simple description; over the last decade the Silea -based company founded in 1980 as a small joinery company (indeed FAOMA stands for Falegnameria Officina Meccanica Artigiana), has developed in contracts for private clientèle, mostly operating on foreign markets (90-95%), especially Russia and China, recently expanding onto Arabic markets.
It is owned by Franco and Loris Scalco, sales and marketing manager and production and purchasing manager, respectively.
They explain: “We consider ourselves as ‘sons of art’, in the sense that a lot of what we have learnt and what makes us who we are, comes from our dad and uncle, who were both professional carpenters”. Over time we specialised in interior designed, creating a total look for our clients’ homes, which means furnishings for all rooms as well as accessories and finishings: chandeliers, curtains, cutlery, flooring, fine upholstery and cladding. A typical customer of ours is someone who entrusts us with furnishing their prestigious villa, of perhaps 4-5 thousand square metres. We create strong rooms or exclusive vaults, automatised wardrobes and shelving, complete with safety devices. Currently we are one of very few companies in the world capable of managing projects of such an entity and extent, and this is our strong point, coupled with professionalism and a strict regard for professional confidentiality.
A quick glance at the company’s showroom on the state road connecting Treviso and Oderzo is a good place to start when trying to get an idea on Faoma’s creations: an immense three-storey display, even more captivating and luminous at night.
The Scalco brothers add: “Our ethos has always been investment in research and development as well as marketing and communication, to convey the unique emotion and exclusivity our creations are capable of stirring and inspiring. For us money has always been important for the development of business, but not as a final purpose; it is much more important to see our client’s faces light up, safe in the knowledge that we have not let them down, that we have lived up to their expectations”.
Faoma has been duly rewarded by the market and in 2013 company turnover doubled, leading to the recruitment of new personnel.
“The achievement of such results has been possible thanks to excellent team work, where everyone gives their best, with enthusiasm and passion, towards the achievement of the final objective. Quality control is another crucial element, as before wrapping and shipping goods to any of our clients, we assemble them and personally check them in the company, in Silea, just to make sure that everything is perfect”.
On an end note, despite the positivity exuded by a successful business like Faoma, its owners describe how they have had to swallow their share of bitter pills: bureaucratic obstructionism (“which blocked us for over a year when we wanted to build a new warehouse”, banks (“who often don’t understand the reality of a business, forcing it to fund itself”), even thieves (“over the last few years we’ve suffered over 20 burglaries at the company and in our houses, not to mention continuous attempts at counterfeiting our product”).